Physiotherapy Website Design
Australia – Melbourne | Sydney | Brisbane | Adelaide | Perth | Darwin | Canberra
Your practice’s website should (1) Look exceptional (2) Perform brilliantly
(3) Deliver results.
Physical Therapy Website Design – Article researched and developed by:
David Douglas
Director – Medical Website Solutions | Head of Health Marketing.
Over 15 years of website and online marketing experience.
Your physiotherapy practice’s website should deliver:
Time saving elements
Reduce daily repetitive tasks
Reduced running costs
Streamline your practice
More appointments
Convert more patients
Improved patient care
Better communication
Physiotherapy Website Design
Exceptional physiotherapy website design is driven from these five perspectives:
- Supporting your practice’s strategy and day-to-day needs
- Meeting your patient needs
- Your physiotherapy services must easily be found on Google.
- Meets international medical website best practice standards
- Conversion – Leads the website user to contact you.
Websites that are not designed taking into account the these five perspectives tend to perform poorly.
(e.g. high bounce rates, low time on site, low pages per visit and poor conversion rates).
Source – Forbes.
1. Your website should support your practice’s strategy
A physiotherapy practice strategy involves developing long-term actions that will differentiate it from its competitors and lay the foundation for success.
It takes into consideration the current position of the physiotherapy practice with respect to its capabilities and the environment in which it operates.
How should your website support your strategy
Your website should tell potential patients:
(1) Who you are (2) What you do (3) Why should they use your physiotherapy services
You can achieve this by including on your website:
Your strategy may include a plan on how you attract patients to your physiotherapy website and how you capture, diagnose, treat and care for them.
2. Meeting your patient’s needs
Here are the key online statistics for physiotherapy practices:
Web design for physiotherapists
Effective website design for physiotherapists is based on the ability to connect, build trust and ultimately convert a website browser into a patient. This process is highly dependant on how relevant your website’s content is to the potential patient.
Many factors contribute to making a potential patient feel confident about your physiotherapy services. It could include your years of experience, specialist expertise, location, accreditation, convenience, guarantee or appointment follow up service.
To optimise your information – Map out your ideal patient:
Use this information to map out your website copy requirements
For example:
By combining what your ideal patient looks like and your services copy requirements you can develop targeted and specific information that your target patient finds very useful. This greatly increases the chances of them using your services – particularly when:
79% of people who don’t like what they find on your website will search your competitors website.
Source: Impact – Joe Rinaldi 2018.
3. Your physiotherapy website services must be found on Google searches
Here are the statistics why Google is so important:
Below is the potential traffic a website receives in relation to the top 5 positions on a Google search
Source: ahrefs.com – 2020.
| Google search results | Average traffic share |
|---|---|
| Number 1 position | 30% |
| Number 2 position | 15% |
| Number 3 position | 10% |
| Number 4 position | 6% |
| Number 5 position | 5% |
The importance of being found on Google searches
The above table indicates:
Search engine optimisation can be highly useful to physiotherapy practices in terms of attracting potential patients.
There are over 200 factors that contribute to ranking a website for a keyword or topic. How this could potentially work for your practice needs careful attention and expertise.
4. International physiotherapy website best practice standards
People quickly judge your physiotherapy practice from your website.
A dated website look and feel, old information, social media accounts that have not been used in months all reflect poorly on your practice.
Physiotherapy web design – Best practice elements
Lots of factors go into designing a great website including:
Physiotherapy is a very competitive industry. If patients are not happy with your website’s navigation, copy, user experience they will leave your site and go to your competition.
5. Converting website visitors into patients
What part does conversion play on your physiotherapy website?
Building trust in your physiotherapy services and providing key information to a potential patient during their online search opens up the opportunity to capture their details and follow up their enquiries.
The patient capture process may include:
Your physiotherapy website design needs to lead and show potential patients the next step.
After spending time reading about your services, experience and approach to care –
Give your website visitors simple choices:
Contextual “call to action” may help increase conversions – This one increased enquiries by 37% for one of our clients.
Exceptional website results come from knowing
WEBSITE BEST PRACTICE IMPROVEMENT ADVICE ON YOUR CURRENT WEBSITE
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Testimonial and guarantee
“David and his team at Medical Website Solutions delivered an exceptional website for my fertility practice. Fast, professional service and great online strategy sees my website consistently deliver patients into my practice.”
Dr. Myran Ponnam-Palam – Visit www.myran.com.au
*At Medical Website Solutions be delighted with:
Strategy | Design | Functionality | Results
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Website design for Physiotherapists Australia – Melbourne | Sydney | Brisbane | Adelaide | Perth | Canberra:
By analysing your practice’s strategy, strengths, and your patients needs and wants and local, national and international physiotherapy website design best practice, we help you deliver a website design and strategy that will drive practice income and improve patient care.
Website design for physiotherapists Melbourne – We deliver exceptional website design and online marketing services in Melbourne and regional Victoria including Geelong, Ballarat and Bendigo. We are also able to service medical professionals nationally in major metropolitan areas in Sydney, Brisbane, Adelaide, Perth and Canberra – See our full list of services.